To get your WinSMS API key, follow the following instructions:
Login to the WinSMS Client Zone
here and login with your WinSMS username and password. Once logged in, click on "My Profile"

Click on the "Developers" tab

You can copy your API key from this tab and use it where you need to input your API key.
Don't have a WinSMS account yet? Register your free trial account
here.