With WinSMS, you have a powerful 2-way communication channel between you and your contact list. This allows you to receive replies to your SMS messages in real time. How does having a 2-way communication channel help you? If you are running a business, and you send out a bulk SMS to your customer list advertising a special, you are more than likely to get a question from at least one of your customers (if not more). Having the facility available for them to quickly respond to your message, at their leisure, will make it very convenient for them to be in direct contact with you. Having your customers respond to you 'one-on-one', will increase your customer service ratings enormously.
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